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Research papers

Impact test on the Internet

The dramatic increase of Internet usage is accompanied by a similar increase of advertising spending on this new communication vehicle. However accurate measurements of the effectiveness of Internet advertising were ...

Catalogue: ESOMAR Net Effects 1999
Authors: Claudia Willner, Martin Mayr
June 15, 1999
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Citation

Willner and Mayr (1999a, June 15). Impact test on the Internet. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/impact-test-on-the-internet